​BBC Persian’s “Nowruz 1404” program offers an in-depth exploration of the Persian New Year, celebrated on the vernal equinox, symbolizing renewal and the onset of spring. The broadcast delves into the rich tapestry of Nowruz customs, such as the preparation of the Haft-Seen table, which includes seven symbolic items each starting with the Persian letter ‘S’, representing concepts like rebirth, health, and prosperity. The program also highlights traditional festivities like Chaharshanbe Suri, where participants jump over bonfires to cleanse away negativity and welcome positive energies for the upcoming year. Through interviews with cultural experts, storytelling, and showcasing vibrant celebrations from various regions, “Nowruz 1404” provides viewers with a comprehensive understanding of this ancient festival that has been cherished for over 3,000 years. ​