​AVA TV’s “Nowruz 1404” program offers viewers an immersive celebration of the Persian New Year, marking the start of the year 1404 in the Iranian calendar. The program delves into the rich traditions and cultural significance of Nowruz, a festival observed for over 3,000 years. Viewers are introduced to the symbolism of the Haft-Seen table, adorned with seven items starting with the Persian letter ‘sin’, each representing concepts like rebirth, health, and prosperity. The broadcast also highlights the culinary delights associated with Nowruz, such as sabzi polo (herbed rice) paired with fish, and kuku sabzi (herb omelet), dishes that embody the essence of spring. Additionally, the program showcases the vibrant Chaharshanbe Suri festival, where participants jump over bonfires, symbolizing purification and the ushering in of warmth and energy for the new year. Through interviews, cultural narratives, and live coverage of festivities, “Nowruz 1404” provides a comprehensive insight into this enduring celebration that transcends time and borders.​